British adults are "talk and no action" when it comes to getting healthy, ministers claimed yesterday as they set out to persuade the middle-aged to do more.
The allegation was backed by poll figures showing that 46 per cent of adults believe they need to "think more" about a healthy lifestyle.
A similar proportion told pollsters they spend more time talking about getting healthy than doing anything about it.
According to the survey, middle-aged people worry about their health more than older people – but are less knowledgeable. Few knew their blood pressure.
Most people in their 40s wanted to stay slim and maintain emotional well-being, according to the survey conducted for the NHS.
And 68 per cent of women admit to being more concerned about their family’s well-being than their own.
The survey was published to help launch a new on-line "midlife check" service for adults over the age of 40.
Chief medical officer Sir Liam Donaldson said: "Most people in their 40s generally enjoy good health, however for some people certain chronic health issues can start at this age – with cancer, heart disease and diabetes being some of the biggest causes of death.
"We all need to be aware of how to help prevent potential health problems."
Mike Parry, a presenter on talkSport, said: "Having had serious heart problems in my late 40’s, I now know just how much a healthy lifestyle can help to prevent disease.
"You don’t have to join a gym or start eating seeds – it’s just about making a few small changes. I have cut down on the amount I drink and walk a lot."
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