A television advert is set to broadcast a colonoscopy procedure live tomorrow for the first time.
Dr Sunil Dolwani will be performing the procedure at the Cardiff and Vale University Hospital, removing polyps in front of the camera at about 3.25pm.
Cancer Research UK is planning the broadcast on Channel 4 to highlight progress in cancer treatment.
The organisation plans to use social media to answer public questions about the procedure during the afternoon. The patient was named as Philip McSparron.
Dr Dolwani said: “When I was asked to be part of this advert I was keen that we use the opportunity to highlight the colonoscopy procedure that can remove bowel polyps, diagnose cancer earlier and through helping start treatment early save lives.
"In the early stages of having a polyp or bowel cancer people may not have any symptoms and the home screening test is simple to do.
"I hope viewers will be interested to see what happens during a colonoscopy to remove bowel polyps and I am thankful to Philip for allowing us to show his procedure.”
Ed Aspel, from the charity, said: "Broadcasting Philip’s colonoscopy live gives us the opportunity to show one of the many people across the UK who is benefitting from procedures that wouldn’t be possible without research. We want viewers to join us to experience the unique insight of seeing live inside the human body, and witness a procedure that can actually prevent cancer from developing.
“Half of us will be diagnosed with cancer in our lifetime so it’s important to break down barriers, encourage conversation and show the progress that is being made in beating cancer."
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