Sunday is World Health Day and officials are seeking to focus the globe on the problem of high blood pressure.
The World Health Organisation set out its plans yesterday.
WHO says that all adults should have their blood pressure checked.
While high blood pressure is regarded as a disease of affluence, the problem is greatest in Africa – where it afflicts 46% of adults.
And, continent by continent, the lowest prevalence worldwide is in the Americas – at 35% of adults.
WHO said relatively low rates in affluent countries was the result of successful public policies and good access to health care.
WHO says smoking, salt in food, alcohol and inactivity all contribute to high blood pressure.
Director general Dr Margaret Chan said: "Our aim today is to make people aware of the need to know their blood pressure, to take high blood pressure seriously, and then to take control."
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