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Campaign launched to highlight cancer symptoms

Monday August 16th 2021

The NHS is to run a campaign this week to persuade the public to ensure they are checked for potential cancer symptoms.

Adverts will portray patients with common symptoms that need investigating – including persistent coughing and prolonged discomfort in the tummy.

The campaign follows concerns that cancer diagnoses slumped during the pandemic – and that the public are confused about their ability to access GPs with widespread complaints that patients cannot book face to face appointments.

NHS England cited recent research showing that people are still worried about over-burdening the NHS – with 49% said they were more likely to delay seeking medical advice now.

The director of the NHS Cancer Programme, Dame Cally Palmer, said: “Cancer diagnosis and treatment has been an absolute priority throughout the pandemic and continues to be so. Over the last few months, we’ve seen record demand for cancer services and it’s encouraging that so many people came forward for potentially lifesaving checks in June.

“We want to build on this success, and make sure that people who might be experiencing symptoms are not afraid or anxious about coming forward. Our message is clear – if you are experiencing any worrying symptoms, please see your GP.”

The national clinical director for cancer Professor Peter Johnson said: “Thanks to the hard work of NHS staff, we are back on track with cancer referrals, diagnosis and treatment so, whether you or a loved one has a routine appointment, or a potential cancer symptom, please don’t delay and come forward to get yourself checked – we would rather see you sooner with a cancer that is easier to treat than later than a cancer that isn’t as easy to treat.”

Tags: Cancer | Gastroenterology | NHS | UK News

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